Brand and partner sellers, closing together
DCN, the Deal Collaboration Network, shows a brand’s Account Executives which partner Account Executives already have history at their accounts, then gets them introduced, meeting and registered by the brand’s rules. Partners decide what each brand sees, and one network covers every brand a partner sells.
Live · in pilot with partner sellers in a global software ecosystem
Where Hyvara goes next: SDR Hive (live beta) · SEAC Hive (early access) · AE, Implementation and CSM Hives (roadmap)
The problem
Most software is sold with a partner. The sellers rarely find each other.
The partner Account Executive who already knows the customer is invisible to the brand’s Account Executive. Intros go through inboxes and spreadsheets, and by the time the right people meet, the moment has passed.
of IT spending goes through partners
Partners deliver most of what customers buy, so the partner is usually already at the account.
higher close rates
Sellers who co-sell with partners often close more of their deals than sellers who don’t.
missing link
A shared, trusted way for the brand seller and the partner seller to find each other on the same account, and to know when to reach out.
Sources: Canalys, 2025 IT spending forecast (partner-delivered share); Canalys study commissioned by AWS on co-selling.
How DCN works
One loop, from the first match to a registered deal.
Find who’s been there
See which partners have real history at each account (wins, projects, recent activity) and how far to trust it.
Reach out, your way
Go direct or ask your manager. Share the why and the give-get first. Names follow when both sides are in.
Plan and meet
Meet now or book a time, with an account plan researched for both sides. Log the meeting in one click.
Register and count it
The partner registers by the brand’s own program rules. The brand decides, and the result counts toward the partner’s record.
Who it’s for
Built for both sides of the deal.
For brands
Partner leaders and their Account Executives
- See which partners already know each account, before the first call.
- Answer partner intros fast, with the context to judge them.
- Registrations arrive with proof attached, decided by your rules.
- Leaders get a weekly brief and a printable one-pager for the program.
For partners
Alliance leaders and their Account Executives
- Reach the right brand seller directly, without a gatekeeper.
- Your history at an account becomes credit you can show.
- Managers are kept informed, never made approvers.
- One network for every brand you sell, not one brand’s tool.
Trust and control
Partners decide what each brand sees.
Private by default
Customer lists stay private. Partners share account by account, and private to shared needs the partner leader’s yes.
Names only by choice
A seller’s name shows only when they accept a connection or open their own door.
Never means never
Customers a partner marks never-disclose never reach a brand, in any view.
Brand-neutral
Works across every brand a partner sells, so no partner is asked to pick one brand’s tool.
Clear on what it is
What DCN is, and what it isn’t.
DCN is
- A co-sell network between brand and partner sellers.
- Matches, intros, meetings and registrations in one place.
- Grounded in each side’s own data, shared on its own terms.
- Live today, with a guided tour.
DCN isn’t
- A CRM, or a replacement for your partner portal. It works alongside both.
- A lead marketplace. Nobody buys or sells leads.
- A way to expose customer lists. Partners decide what is seen.
- Tied to one brand.
What we’re solving for
Why great partners go unseen, what it costs, and how Hyvara fixes it — in 11 minutes.
Who is Vaz? Vaz is Hyvara’s agent. It reads every demo request, checks what you’re looking for, and routes it to the right person on our team.
Demo data · fictional people
Where Hyvara goes next
DCN is the first hive. The rest of the deal loop follows.
Hyvara is building AI for every stage of the deal. DCN is live; these are in beta, early access or on the roadmap.
Who's building this
Hyvara is built by practitioners who lived every stage of the loop — not observers, not theorists. People who spent careers in the rooms where these handoffs break.
30 years in enterprise software — Moore Business Forms, Jetform, Adobe (13 years), Oracle, Elastic, Snowflake. Lived every stage of the buy and own cycle. Author of the SE Worklife series. Building Hyvara isn't his pivot away from Sales Engineering. It's his conclusion.
LinkedIn →Serial entrepreneur and operator. Built and scaled multiple SaaS platforms across payments, e-commerce, and membership systems. Brings the operational discipline and systems thinking that keeps a platform build honest — on time, on spec, on purpose.
LinkedIn →Enterprise Solutions Architect with deep roots in hypergrowth data platforms — Elastic, Snowflake, ClickHouse. Helped build Americas go-to-market motions from the ground up. Co-author of the SE Worklife series. Knows the SE problem from every angle.
LinkedIn →15+ years spanning financial services and operations — Bloomberg LP, LPGA, and brand consulting. Brings operational excellence, design thinking, and cross-functional leadership to Hyvara. The force behind the systems and processes that turn a great product into a great company.
LinkedIn →Principal Solutions Architect at Grafana Labs. 18+ years across Cisco, Elastic, and Snowflake in enterprise technical sales. CISSP, CISA, CRISC certified. Brings the security and observability depth — and a people-first philosophy — that keeps Hyvara's technical architecture honest.
LinkedIn →25 years of enterprise technology leadership across life sciences, regulatory systems, and platform delivery. Senior roles at Merck, Veeva, and Daelight Solutions, with deep expertise in CFR Part 11 compliance, regulatory content management, and quality systems. Her career has been built at the intersection of complex business process and enterprise-scale execution — where compliance isn't a checkbox, it's the product. At Hyvara, she brings the operational discipline to turn ambitious product ideas into systems organizations can actually trust.
LinkedIn →15+ years building and leading presales organizations at Salesforce, Oracle, and MRI Software, where he grew a global SE org to 75 people spanning enablement, value engineering, and shared services. Founder of Presales Advisory Group and Managing Director at SolutionExec. Co-created one of the first AI for Solutions Engineering courses. Publishes and teaches on the exact workflows Hyvara is automating. He knows this problem from every angle — IC, manager, and executive.
If you're scaling a presales org, David works with a select number of companies directly — https://presalesadvisory.com
LinkedIn →Additionally backed by experienced operators with enterprise finance and revenue leadership backgrounds at Fortune 500 organizations — bringing capital discipline and C-suite sales expertise to the build.
The SE Worklife series draws on Kevin's three decades and over 274 years of combined experience from the industry leaders who shaped his career. They document, chapter by chapter, the exact workflows Hyvara is now automating with AI.
SE Worklife Series · Available on Amazon & Audible
Hear what the Field Guide sounds like. 248 pages of S.E.A.C. frameworks, qualification methodology, and field-tested tools — narrated by AI voice trained on the source material.
Get to “No” Quickly
Everything Starts With a Conversation.
Kevin Kunz's newest book on the qualifying conversation — why the fastest path to a great deal runs straight through an honest “no,” and how the best sellers get there without wasting anyone's time.
Streams from Google Drive. Open in a new tab →
See it with your own accounts
A 30-minute walkthrough, built around your partners.
We’ll show DCN with the brands and partners you work with, and what a pilot would take.