Overlap
shows
who’s
there.
DCN
shows
who’s
worth
it.
Every overlap tool can tell a brand’s Account Executive that three partners touch an account. DCN shows which one has the history, the proof and the people to help win it, because partners share their currency on their own terms and DCN keeps the evidence.
Live · in pilot with partner sellers in a global software ecosystem
The problem: proximity selling
The partner you know isn’t always the partner who can win.
Most software is sold with a partner, yet brand sellers pick partners by proximity: the biggest name, the last one they worked with, the one who called first. Overlap data doesn’t fix that. It lists who has the account and stops there. It can’t tell a proven specialist from a logo, and it gives the partner no way to show what they’ve really done.
of IT spending goes through partners
Partners deliver most of what customers buy, so the partner is usually already at the account.
higher close rates
Sellers who co-sell with partners often close more of their deals than sellers who don’t.
Sources: Canalys, 2025 IT spending forecast (partner-delivered share); Canalys study commissioned by AWS on co-selling.
Partner Currency · perception versus proof
Same account. Same overlap.
Very different partners.
Both match this account. Each brings a different kind of currency.
- 55 No currency
- 15 Hidden currency
- 30 Visible currency
Shared today
- 2 years with this customer
- 2 completed projects
- 1 case study
Could share (more currency)
- Adjacent product expertise
- A larger delivery team
- 10 No currency
- 30 Hidden currency
- 60 Visible currency
Shared today
- 10+ years with this customer
- 12 successful projects
- 3 case studies
Could share (more currency)
- Specialists ready this week
- An accelerator for this platform
- Unpublished customer references
Neither partner wins everywhere. DCN shows which currency fits this account and this deal.
- Market awarenessinfluences who gets noticed.Perception, not part of trust
- Partner Currencyreveals who can deliver.What they bring
- DCN Trustmeasures who has earned confidence.Evidence
Partner Currency is the value a Partner Organization has earned and built: customer relationships, proven results, expertise, and the people and resources ready to act now. It belongs to the organization, not one seller. Partners decide what to reveal, and to whom, and only what’s shared and backed by evidence counts toward trust. Illustrative example. Real Trust Scores come from DCN’s own scoring, and market awareness is not part of it.
Large Partner Org · 51 sec
Now, I don’t want anyone to think small always beats big. Large partners bring currency of their own, and a lot of it. When a customer needs forty consultants on the ground next month, a global firm can staff it while a boutique is still hiring. When a careful executive needs a name the board recognizes, the size of the firm lowers the risk on its own. They bring delivery centers, industry practices, and lessons from thousands of projects. The mistake isn’t choosing a large partner. The mistake is choosing one by name alone, because they’re the partner you happen to know. On this account, they may have less history than the specialist. On the next one, they may be exactly right. DCN puts both partners’ currency side by side, with the evidence behind it, so the seller picks the right partner for this account, and this deal.
Small Partner Org · 54 sec
Let me tell you about a partner I’ll call Meridian Group. They’re a small Veeva implementation partner, and they’ve spent years working inside Merck. Not selling to Merck. Working inside it. They know who controls the budget, which executive can move a decision in a week, and every compliance rule a pharmaceutical company lives by. Now picture the Adobe account executive covering Merck. For a company like that, Adobe’s documents and e-signatures are compliance infrastructure, and Merck is a priority account. That rep tries LinkedIn, friends of friends, the channel team, the partner organization. Not one of those channels surfaces Meridian Group. Their currency is real. It took years to earn. And it’s sitting in the bank, earning almost nothing. That’s what DCN changes. Meridian decides what to show, and the right Adobe seller finally finds the door that was there all along.
What counts as Partner Currency
Currency is everything a partner brings that a brand can’t get fast on its own.
Experts in days, not weeks
A partner’s subject matter expert can join a call within 24 to 48 hours. Requesting the brand’s own specialist often takes weeks of paperwork, and the cost can land on the seller’s deal.
Specialists in your product
Deep skill in one part of the brand’s suite, or in one industry, where a generalist would be learning on the customer’s time.
Forward investment
Some partners invest their own people, often $50,000 to $100,000 of time, to win a technical decision, a pilot or a proof of concept, in return for a fair give-get.
Proof that lowers risk
Case studies and references a decision maker can trust, so the customer isn’t the first to try it.
Pattern knowledge across competitors
If it worked at one retailer, the partner knows what it takes at its nearest competitor.
Local presence
A partner in Nashville can be in the room tomorrow. Many large firms only staff the biggest cities.
A record of wins
Deals closed and projects delivered at this account and others like it, recorded in DCN as they happen.
Inside the brand’s own engineering
Some partners build parts of the brand’s product under contract. Buying through them means access to the people who wrote it, and almost nobody outside knows.
Partners decide which of these each brand sees. DCN counts what’s shared and backed by evidence toward trust.
What only DCN does
Finding the overlap is easy.
DCN starts after it.
- 1
Partner Currency, controlled by the partner
Partners decide what each brand sees, account by account. Private by default, shared by choice, never-disclose means never. Because partners stay in control, they share the currency that overlap tools never see.
- 2
Trust earned from evidence
DCN’s Trust Score comes from what actually happened: intros accepted, meetings held, registrations approved with proof. It can’t be self-reported or bought with brand awareness, and it grows with every deal.
- 3
Seller to seller, across every brand
A brand’s Account Executive meets the partner’s Account Executive by name, not through a channel inbox. One network covers every brand a partner sells, so no partner is asked to pick one brand’s tool.
- 4
From intro to registered deal
Match, connect, meet and register in one loop. Registrations follow the brand’s own program rules with proof attached, and the result counts toward the partner’s record.
- 5
Start in an afternoon, not a CRM project
Upload a CSV of accounts to begin, or connect HubSpot, Salesforce or Microsoft Dynamics 365.
How DCN works
One loop, from the first match to a registered deal.
Find who’s been there
See which partners have real history at each account, what they’ve chosen to share, and how far to trust it.
Reach out, your way
Go direct or ask your manager. Share the why and the give-get first. Names follow when both sides are in.
Plan and meet
Meet now or book a time, with an account plan researched for both sides. Log the meeting in one click.
Register and count it
The partner registers by the brand’s own program rules. The brand decides, and the result counts toward the partner’s record.
Who it’s for
Built for both sides of the deal.
For brands
Sales and partner leaders, and their Account Executives
- See which partners can really help on each account, before the first call.
- Answer partner intros fast, with their currency and trust in view.
- Registrations arrive with proof attached, decided by your rules.
- More help on every deal without more headcount, and the partner stays when an account changes hands.
- Leaders get a weekly brief and a printable one-pager for the program.
For partners
Alliance leaders and their Account Executives
- Show the currency you’ve earned, to the brands you choose.
- Reach the right brand seller directly, without a gatekeeper.
- Managers are kept informed, never made approvers.
- One network for every brand you sell.
Trust and control
Partners decide what each brand sees.
Private by default
Customer lists stay private. Partners share account by account, and private to shared needs the partner leader’s yes.
Names only by choice
A seller’s name shows only when they accept a connection or open their own door.
Never means never
Customers a partner marks never-disclose never reach a brand, in any view.
Brand-neutral
Works across every brand a partner sells, so no partner is asked to pick one brand’s tool.
Your data: accounts you upload or sync stay in your company’s space. Other companies see only what you choose to share. Read the DCN data page →
Clear on what it is
What DCN is, and what it isn’t.
DCN is
- A co-sell network where partners show their currency and earn trust from evidence.
- Matches, intros, meetings and registrations in one place.
- Grounded in each side’s own data, by CSV or CRM, shared on its own terms.
- Offered to brands and their partners under a pilot agreement.
DCN isn’t
- Another overlap or account-mapping tool. It picks up where overlap ends.
- A replacement for your CRM or PRM. It works alongside them.
- A self-serve sign-up. A brand signs one agreement and invites its partners, who join free.
What we’re solving for
Example brands and partners · not endorsements · fictional people
Request demo access →Email Vaz, Hyvara’s agent: it reads every request and routes it to the right personWhat comes next
DCN is the first part of Hyvara. More of the deal loop follows, built the same way: with the sellers who do the work.
Who's building this
Hyvara is built by practitioners who lived every stage of the loop — not observers, not theorists. People who spent careers in the rooms where these handoffs break.
30 years in enterprise software — Moore Business Forms, Jetform, Adobe (13 years), Oracle, Elastic, Snowflake. Lived every stage of the buy and own cycle. Author of the SE Worklife series. Building Hyvara isn't his pivot away from Sales Engineering. It's his conclusion.
LinkedIn →Serial entrepreneur and operator. Built and scaled multiple SaaS platforms across payments, e-commerce, and membership systems. Brings the operational discipline and systems thinking that keeps a platform build honest — on time, on spec, on purpose.
LinkedIn →Enterprise Solutions Architect with deep roots in hypergrowth data platforms — Elastic, Snowflake, ClickHouse. Helped build Americas go-to-market motions from the ground up. Co-author of the SE Worklife series. Knows the SE problem from every angle.
LinkedIn →15+ years spanning financial services and operations — Bloomberg LP, LPGA, and brand consulting. Brings operational excellence, design thinking, and cross-functional leadership to Hyvara. The force behind the systems and processes that turn a great product into a great company.
LinkedIn →Principal Solutions Architect at Grafana Labs. 18+ years across Cisco, Elastic, and Snowflake in enterprise technical sales. CISSP, CISA, CRISC certified. Brings the security and observability depth — and a people-first philosophy — that keeps Hyvara's technical architecture honest.
LinkedIn →25 years of enterprise technology leadership across life sciences, regulatory systems, and platform delivery. Senior roles at Merck, Veeva, and Daelight Solutions, with deep expertise in CFR Part 11 compliance, regulatory content management, and quality systems. Her career has been built at the intersection of complex business process and enterprise-scale execution — where compliance isn't a checkbox, it's the product. At Hyvara, she brings the operational discipline to turn ambitious product ideas into systems organizations can actually trust.
LinkedIn →15+ years building and leading presales organizations at Salesforce, Oracle, and MRI Software, where he grew a global SE org to 75 people spanning enablement, value engineering, and shared services. Founder of Presales Advisory Group and Managing Director at SolutionExec. Co-created one of the first AI for Solutions Engineering courses. Publishes and teaches on the exact workflows Hyvara is automating. He knows this problem from every angle — IC, manager, and executive.
If you're scaling a presales org, David works with a select number of companies directly — https://presalesadvisory.com
LinkedIn →Additionally backed by experienced operators with enterprise finance and revenue leadership backgrounds at Fortune 500 organizations — bringing capital discipline and C-suite sales expertise to the build.
The SE Worklife series draws on Kevin's three decades and over 274 years of combined experience from the industry leaders who shaped his career. They document, chapter by chapter, the exact workflows Hyvara is now automating with AI.
SE Worklife Series · Available on Amazon & Audible
Hear what the Field Guide sounds like. 248 pages of S.E.A.C. frameworks, qualification methodology, and field-tested tools — narrated by AI voice trained on the source material.
Get to “No” Quickly
Everything Starts With a Conversation.
Kevin Kunz's newest book on the qualifying conversation — why the fastest path to a great deal runs straight through an honest “no,” and how the best sellers get there without wasting anyone's time.
Streams from Google Drive. Open in a new tab →
See it with your own accounts
Bring your partners. We’ll show you who’s worth it.
A 30-minute walkthrough built around your own partners and accounts.